christian sternal

creative director | copywriter

Everyone loves Sunkist. Because…what’s not to love?  The brand is gloriously wholesome—trusted by default. The name itself sparkles in your mouth and evokes images of old-timey fruit crate graphics with old-timey corny messages on them. It’s a tried and true great American brand. Growing, packing and serving up everyone’s favorite farm-fresh produce for as long as anyone can remember.

Everyone loves Sunkist. Because…what’s not to love?  The brand is gloriously wholesome—trusted by default. The name itself sparkles in your mouth and evokes images of old-timey fruit crate graphics with old-timey corny messages on them. It’s a tried and true great American brand. Growing, packing and serving up everyone’s favorite farm-fresh produce for as long as anyone can remember.

Any other vitamin this big would be hard to swallow.
Lots of foods could help prevent cancer if they were oranges.
Brussels sprouts are also good for kids. Too bad they taste like Brussels sprouts.
Juicy and delicious even after you find out they're good for you.
Heard through the grapevine: oranges can help prevent heart disease.

Preventive Print

Once you realize how good oranges are for you, you can see why we wanted to flip the old “Apple a day” trope on its ear. Remind moms that oranges are no ordinary fruit. Not only will their littles eat them without an argument, but they also can help keep the doctor away.

"Secret Weapon" Radio

Sometimes it’s all about adapt and deliver. When you’re working with a beloved brand that’s trying to talk to an audience of moms and kids….you just gotta go with the flow. 

CD david heise  |  CW christian sternal 

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