If you’ve ever been to the campus, you notice it—feel it—the can-do spirit in the air, everywhere. That’s the optimism. It’s palpable. So when the university needed a powerful identity refresh that would carry them through their upcoming centennial celebration and beyond, we started there, with optimism. It’s a little like trying to bottle lightning, but the toil turned into “The Optimists” campaign. A fresh, CA-inspired way tell their brand’s story and celebrate their strengths and the people who’ve persevered to make it the #1 public university—and the most applied to—in the world.
If you’ve ever been to the campus, you notice it—feel it—the can-do spirit in the air, everywhere. That’s the optimism. It’s palpable. So when the university needed a powerful identity refresh that would carry them through their upcoming centennial celebration and beyond, we started there, with optimism. It’s a little like trying to bottle lightning, but the toil turned into “The Optimists” campaign. A fresh, CA-inspired way tell their brand’s story and celebrate their strengths and the people who’ve persevered to make it the #1 public university—and the most applied to—in the world.
