One of the most iconic car care brands anywhere asked us to help them promote their Speed® Line—an entire family of products. Each one specifically designed to tackle a different kind of mess and help you get back to a showroom shine, blazing fast. However, after we presented our initial round of work, they came back and asked us to help them launch a game-changing new product, too—CMX Ceramic Spray Coating. Suddenly, the goal was to launch two completely different product lines for distinctly different audiences at the same time. Each required a unique creative approach with a style all its own—with supporting print and social assets, of course—while remaining true to the brand. No problem.
One of the most iconic car care brands anywhere asked us to help them promote their Speed® Line—an entire family of products. Each one specifically designed to tackle a different kind of mess and help you get back to a showroom shine, blazing fast. However, after we presented our initial round of work, they came back and asked us to help them launch a game-changing new product, too—CMX Ceramic Spray Coating. Suddenly, the goal was to launch two completely different product lines for distinctly different audiences at the same time. Each required a unique creative approach with a style all its own—with supporting print and social assets, of course—while remaining true to the brand. No problem.
