KAWASAKI – Talking Monkey

christian sternal

creative director | copywriter

I was a super green young gun in a good size creative dept at a global agency when I worked on Kawi. Everyone wanted a piece of it to work on for their books. Translation: it was always a dogfight, but I eventually got to play around in several of their product categories. Cruiser, moto-x, sportbikes and racing.

I was a super green young gun in good size creative dept at a global agency when I worked on Kawi. Everyone wanted a piece of it to work on for their books. Translation: it was always a dogfight, but I eventually got to play around in several of their product categories. Cruiser, moto-x, sportbikes and racing.

Vulcan 2000 x Playboy

We created this one-off piece for the launch of the Vulcan 2000—the largest production motorcycle they’d ever built. For some reason the client decided not to support the bike with much hullabaloo, but apparently they did get a great last-minute deal on a full page in Playboy’s 50th Anniversary issue. Yep, they just wanted a single ad—that would run once—and they needed it fast. In a-couple-of-days fast. We were happy to oblige.

Just Buzzing The Tower

This page is a flyby. A nod to the blurry early days working on Kawasaki. A few selects from the Y2K era. Imagine several other pieces for each direction that look extremely similar and also have clever lines. Good times. Helped me get my agency sea legs. OK, move along.

Let the good times roll.®

agency TEAM