Sometimes you have to completely start over with a brand. But not this one. Seattle U was already one of the smart kids on the block. A well-respected, socially responsible Jesuit university with an activated community, a motivated communications team and a beautiful campus in a global city. All the pieces were there. We just needed to show them how to let their brand off its leash—free to walk the walk and talk the talk.
Sometimes you have to completely start over with a brand. But not this one. Seattle U was already one of the smart kids on the block. A well-respected, socially responsible Jesuit university with an activated community, a motivated communications team and a beautiful campus in a global city. All the pieces were there. We just needed to show them how to let their brand off its leash—free to walk the walk and talk the talk.
