PORROVITA – Talking Monkey

christian sternal

creative director | copywriter

Fresh cold-pressed juice is pure, natural and uncomplicated. So when the beach-bleached founder of a Newport Beach peninsula cold-press juice shop hired us to update their brand identity, we knew the work had to be as simple, pure, authentic and approachable as one of their Hawaiian Sunset smoothies on a sizzlin’ Socal day.

A California Juice Joint

We knew there was a great, authentic brand here, we just needed to pull it out of the weeds. We dug into their backstory, talked to their customers, drank the juice and watched everyone on team Porrovita take time everyday to soak in the RDA of sunshine and enjoy a session whenever the wave gods were serving up righteous sets. This brand was about more than just juice—it was about livin‘, too.

Real juice—get loose

PorroVita? [expand]

PorroVita means ‘long life” in Latin. Because it’s about fueling the dream with pure, fresh, cold-pressed fruits and vegetables and living long, happy, healthy life.

The Good Goods

From bottles and graphic assets to swag and menu signage, we updated everything with crisp, handcrafted style, tuned up copy, local vibes and surfer mojo.

A Simple, Juicy Website

Clean, organized, built to aggregate the brand’s social media and help tell their story.

agency TEAM