In order to grow attendance at events nationwide, the National Hot Rod Association realized that they’d need to expand their audience base by telling a new story. But they’d have to do it without degrading their ability to also use their messaging to inform their base about upcoming events. Our solution: a campaign that democratizes speed—turns the strategy into a battle cry—and can be ultra-flexible across any media channel.
In order to grow attendance at events nationwide, the National Hot Rod Association realized that they’d need to expand their audience base by telling a new story. But they’d have to do it without degrading their ability to also use their messaging to inform their base about upcoming events. Our solution: a campaign that democratizes speed—turns the strategy into a battle cry—and can be ultra-flexible across any media channel.
