GOLDEN STATE CIDER – Talking Monkey

christian sternal

creative director | copywriter

They do one thing. Make orchard-fresh craft cider to pair with California’s world-famous casual, go-with-the-flow laid-back vibe and sunshine. Texans, Mississippians, New Yorkers—they don’t much care what you think about it—it’s not made for you. This stuff is made by Californians for Californians.

Graphis Competitions [Expand]

Graphis Competitions
Advertising Annual
2015

A New Brand Started with a Brand New Can

In the beginning, the can had to be the storyteller. Because it would likely be the only thing anyone would ever see. Everything had to belong and help push the story down the road. The colors: CA to the core—sun, sand, sea, and sky inspired. The copy: CA fresh, playful, take-it-easy friendly, and even interactive—it intentionally wraps around the top and the bottom so you have to turn the can to read it. And the design: CA crisp, clean, and handcrafted, but with lots of little details to discover.

By CA—for CA.

Everything Else

The can was king, but we also created design systems, guidelines, and a full suite of assets to support the new brand. Everything from the brand logo, mascot, and brand icons, to POS, gear, and other swag.

Take it easier.

Seamus the Sea Otter

Sure, Golden State’s lovable sea otter mascot is named Seamus now. But through all the design and brand development phases we called him…Boswold.

Mascot: Seamus. He’s super chill and CA to the core.

(copy) We start by pressing 100% fresh west coast apples, then, well, that’s about it —– No added sugars • No concentrates • No added water • No gluten • No bad juju —– Orchard to table fresh & California to the core

(left) Freshly handcrafted mighty dry awesome adult apple juice (right) From orchard to keg to tap to glass to table to you fresh

(edge copy) It’ll change the way you think about gluten free, no sugar added, concentrate free, made from 100% west coast apples cider. And quite possibly some other things, as well.

(edge copy) If you have a moment to read about our gluten free, no added sugar, concentrate free, made from 100% west coast apples cider, read this sentence again.

(ring copy) Lay back – place can here – take it easier

agency TEAM