In order to grow attendance at events nationwide, The National Hot Rod Association realized that it’d need to expand its audience base by telling a new story. But they’d have to do it without degrading their ability to also use their messaging to inform their base about upcoming events. Our solution: a campaign that democratizes speed—turns the strategy into a battle cry—and can be ultra flexible across any media channel.
In order to grow attendance at events nationwide, The National Hot Rod Association realized that it’d need to expand its audience base by telling a new story. But they’d have to do it without degrading their ability to also use their messaging to inform their base about upcoming events. Our solution: a campaign that democratizes speed—turns the strategy into a battle cry—and can be ultra flexible across any media channel.
